Hormel's "Good Food. Responsibly." campaign is a marketing initiative by Hormel Foods Corporation, a leading American food company known for its wide range of food products. Launched in 2011, this campaign is designed to highlight Hormel's commitment to producing high-quality, responsibly sourced, and sustainable food products while emphasizing its corporate responsibility efforts.

Here are the key elements and concepts associated with Hormel's "Good Food. Responsibly." campaign:

1. Quality and Responsibility: The campaign combines two key messages: "Good Food" signifies the company's dedication to providing high-quality and flavorful food products, while "Responsibly" emphasizes its commitment to responsible sourcing, sustainability, and ethical practices.

2. Product Range: Hormel offers a diverse portfolio of food products, including meat, poultry, deli items, canned goods, and more. The campaign encompasses this wide range of products.

3. Sustainability: Hormel is dedicated to sustainability across its supply chain, from sourcing ingredients responsibly to reducing environmental impact and conserving resources.

4. Animal Welfare: The company emphasizes responsible animal welfare practices in the production of its meat products.

5. Transparent Sourcing: Hormel promotes transparency in its sourcing and supply chain practices, allowing consumers to make informed choices about the products they purchase.

6. Quality Assurance: The campaign highlights Hormel's commitment to quality assurance and safety standards in food production.

7. Corporate Responsibility: Hormel's corporate responsibility initiatives go beyond the product itself and include community engagement, philanthropy, and ethical business practices.

8. Food Safety: The company places a strong emphasis on food safety, ensuring that its products meet the highest safety and quality standards.

9. Consumer Trust: "Good Food. Responsibly." aims to build and reinforce consumer trust in Hormel as a responsible and ethical food provider.

10. Marketing Consistency: The campaign has been consistently used in Hormel's advertising and branding efforts to convey the company's values and mission.